Authentication & Identity shortlist: Customers (B2C / B2B SaaS) + $50–500/mo + Cloud ecosystem fit
Find the right auth provider based on who you're authenticating, what compliance requirements apply, and what your team can realistically operate. A developer-first startup self-hosting Supabase Auth has different needs than an enterprise deploying SSO across 10,000 employees with SOC 2 requirements. Pricing models differ significantly too—per-MAU versus per-seat versus flat-rate can change your total cost by 10x at scale. These filters help you skip the obvious mismatches.
2 products match your constraints
Each product below fits the filters you selected. Click through to read the full decision brief — pricing behavior, limits, and what breaks first.
Okta
Okta is an enterprise identity provider for workforce SSO, MFA, and lifecycle management. It’s the default choice when governance and centralized policy matter more than building custom identity featu…
AWS Cognito is an AWS-native authentication service for user pools and federated identity. It’s best when you want cloud-native building blocks and are willing to engineer the UX and edge cases yourse…
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