Marketing Automation shortlist: B2B / SaaS
Narrow your marketing automation shortlist based on the constraints that actually determine cost and fit at your stage. The right tool for a 2,000-contact B2B SaaS team is rarely the right tool for a 200,000-contact DTC e-commerce brand—both in terms of features and pricing model. Contact-based pricing can make HubSpot 10x more expensive than Brevo at scale, while Klaviyo's e-commerce analytics are irrelevant if you're not selling online. These filters surface the tools worth evaluating before you spend time on demos.
5 products match your constraints
Each product below fits the filters you selected. Click through to read the full decision brief — pricing behavior, limits, and what breaks first.
All-in-one inbound marketing platform with native CRM integration, email automation, landing pages, and multi-touch attribution. Free tier generous; Professional at $800/mo for 2,000 contacts unlocks…
Marketo
Enterprise B2B marketing automation platform (Adobe) with advanced lead scoring, ABM, multi-touch attribution, and deep Salesforce integration. Custom pricing starts at ~$895/mo; requires dedicated ma…
Mid-market email marketing and automation platform with best-in-class conditional workflows, built-in CRM, and lead scoring. Lite from $29/mo; Plus at $49/mo adds CRM and scoring.
The most widely adopted email marketing platform with intuitive drag-and-drop builder, basic automation, landing pages, and 300+ integrations. Free for 500 contacts; Standard $13.99/mo.
Brevo
Multi-channel marketing platform (formerly Sendinblue) with send-based pricing, unlimited contacts, and email + SMS + WhatsApp + chat. Free tier: 300 emails/day; Starter at $25/mo for 20,000 emails.…
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