Finix vs Stripe
Why people compare these: Both enable software platforms to offer embedded payments, but differ in ownership model and risk assumption
The real trade-off: Earn 20-40 bps revenue share (own PayFac economics) vs fast launch with Stripe Connect
Common mistake: Pursuing PayFac status for revenue share while underestimating risk, compliance, and $50K-$150K setup costs
At-a-glance comparison
Finix ↗
Finix is payment infrastructure enabling software platforms to become payment facilitators (PayFacs) and own payment economics. Captures merchant payment revenue share vs paying Stripe Connect fees.
- ✓ Payment facilitator model lets platforms earn 20-40 basis points per merchant transaction
- ✓ Full white-label solution - platform controls merchant onboarding and branding
- ✓ Revenue share improves platform unit economics vs Stripe Connect's flat per-merchant fee
Stripe ↗
Stripe is a developer-first payments platform offering comprehensive payment processing, billing automation, fraud prevention, and financial tools. Known for best-in-class developer experience with…
- ✓ Industry-leading developer experience with extensive APIs and SDKs
- ✓ Transparent, pay-as-you-go pricing with no setup or monthly fees
- ✓ Comprehensive fraud prevention with machine learning (Radar)
Where each product pulls ahead
These are the distinctive advantages that matter most in this comparison.
Finix advantages
- ✓ Earn 20-40 bps revenue share per merchant transaction
- ✓ Complete white-label control over merchant experience
- ✓ Better unit economics at scale (vs per-merchant fees)
Stripe advantages
- ✓ Launch in weeks (vs 6-12 months PayFac registration)
- ✓ Platform shielded from merchant risk and chargebacks
- ✓ No minimum merchant or GMV requirements
Pros & Cons
Finix
Pros
- + You have 500+ merchants or process $100M+ GMV annually
- + Payments are 20%+ of revenue opportunity justifying PayFac investment
- + You want to capture 20-40 bps revenue share per merchant transaction
- + Complete white-label control over merchant experience critical
- + You have compliance expertise (PCI, KYC, AML) in-house
- + Stripe Connect per-merchant fees exceed $50K/year making PayFac economic
Cons
- − Requires significant commitment - platform must be registered PayFac (regulatory burden)
- − Minimum revenue requirements - typically need $100M+ GMV or 500+ merchants
- − Platform assumes merchant risk and chargeback liability (Stripe Connect doesn't)
- − Setup complexity high - 6-12 month implementation vs Stripe Connect's weeks
- − Monthly platform fees ($2,000-$5,000) before merchant volume considered
- − Smaller payment coverage than Stripe - fewer alternative payment methods
- − Developer experience less polished than Stripe's documentation and SDKs
- − Platform responsible for compliance (PCI, KYC, AML) - operational overhead
Stripe
Pros
- + You have <500 merchants or are early-stage platform
- + You need fast launch (<6 months) to test market
- + You want to avoid merchant risk and chargeback liability
- + Your team lacks compliance and risk management expertise
- + International payments critical - Stripe covers 195 countries
- + Platform GMV <$50M/year making PayFac economics unfavorable
Cons
- − International cards add 1.5% surcharge making global scaling expensive
- − Currency conversion adds another 1% on top of base rates
- − Manually keyed transactions penalized with extra 0.5%
- − Buy Now Pay Later options jump dramatically to 5.99% + 30¢
- − Add-on products (Radar for Fraud Teams, custom domains) increase costs
- − Chargeback and dispute fees ($15-$29) can accumulate for high-risk businesses
- − Enterprise pricing (IC+) requires significant volume commitment
Which one tends to fit which buyer?
These are conditional guidelines only — not rankings. Your specific situation determines fit.
- → Pick Finix if: Established platform with 500+ merchants where payment revenue share (20-40 bps) exceeds Stripe Connect costs
- → Pick Stripe Connect if: Earlier stage, need fast launch, or unwilling to assume merchant risk—most platforms start here
- → Finix economics improve with scale: at $100M GMV, 25 bps = $250K revenue vs Stripe Connect's per-merchant fees
- → The trade-off: Payment revenue ownership and economics vs speed to market and risk shielding—maturity determines fit